PR Newswire
01 Nov 2023, 14:05 GMT+10
SEOUL, South Korea, Nov. 1, 2023 /PRNewswire/ -- Hyundai Motor Company today debuted a design film, 'Pixel by Pixel,' as part of an online campaign that showcases the signature Parametric Pixel of its acclaimed EV lineup in a witty, unconventional and powerful way.
The film takes inspiration from the unique history of the pixel as a common thread linking the past (analog), present and future (digital) eras. As such, the pixel represents Hyundai's EV design philosophy: to conceive future vehicles by taking inspiration from the company's heritage.
"To become an ICON in the EV era, we wanted to visualize this monumental shift and how it implied the IONIQ's iconic designs," said SangYup Lee, Head of Hyundai & Genesis Global Design. "I believe the pixels inspired by Hangul* have embedded our creative spirit and provide a common thread that connects the past, present & future as a symbol for all generations."
*The Korean alphabet
Hyundai first showed the Parametric Pixel design on its '45' concept EV, the predecessor and inspiration for IONIQ 5, at the 2019 Frankfurt International Motor Show (IAA), becoming the first automotive brand to implement the pixel light as part of a consistent design language on its EVs.
Parametric Pixels represent the visual identity of all Hyundai EVs. They are integrated on both the front and rear of IONIQ 5 and IONIQ 6, back-to-back triple winners of the World Car, World Electric Vehicle and World Car Design of the Year awards.
"We can say that the power of the pixel represents our brand vision - Progress for Humanity - as we are envisioning the future mobilities by taking a meaningful inspiration from our past and heritage," said Sungwon Jee, Global Chief Marketing Officer, Hyundai Motor. "We're excited to showcase how the pixel connects the era and humanity, and how it has become a core tenet of our visual identity via 'Pixel by Pixel' film based on the entertaining, unconventional creative work targeting Gen Z."
Get a daily dose of Philippine Times news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Philippine Times.
More InformationSALT LAKE CITY, Utah: Utah may become the first state to ban fluoride in public water under a new bill that prevents cities from deciding...
MEXICO CITY, Mexico: Three American women were found dead over the weekend at a beach resort in Belize, police said. Officials are...
BANGKOK, Thailand: Chinese authorities said they started live-fire military exercises in the Gulf of Tonkin this week, just days after...
ABOARD THE CHARLES DE GAULLE, Philippines: France's nuclear-powered aircraft carrier and its warships arrived in the Philippines over...
FRESNO, California: Fresno State suspended two of its top men's basketball players last weekend and removed a third player from the...
WARSAW, Poland: Deputy Prime Minister Krzysztof Gawkowski confirmed over the weekend that Poland has been covering the cost of Ukraine's...
BERLIN, Germany: Consumer sentiment in Germany has taken an unexpected turn for the worse heading into March despite forecasts predicting...
CAPE TOWN, South Africa: An international summit on global poverty faced setbacks this week as key finance leaders skipped the G20...
ATLANTA, Georgia: After two years of declining same-store sales, Home Depot finally saw a turnaround in the fourth quarter, fueled...
NEW YORK, New York - U.S. stocks rallied on Friday as economic data showed the U.S. Federal Reserve has likely tamed inflation. The...
WASHINGTON, DC - The U.S. Federal Reserve seemingly has inflation under control with the latest econbomic data confirming little push...
COPENHAGEN, Denmark: A remote Arctic facility designed to preserve the world's agricultural diversity is set to receive a major new...